Actually, I think they are trying to keep it simple. The Kickstarter pitch doesn't seem written for the developer crowd. The copy is jargon-free and well written (I'm a copywriter so I know a lot about good copy and jack about Android game development).
And guess what, their pitch is hitting the mark. It's working.
Startup / business content is not something I'm short on lately. There's a ton of free stuff I have yet to consume, and so spending $25 /mnth doesn't seem necessary for me.
And guess what, their pitch is hitting the mark. It's working.