I think the problem with the car trade-in and the Spanish call (I've heard it is a content sign-up type of thing) is that it's possible they're not even legit businesses. I'm guessing it's going to be really tough, if not impossible to find out the owner, let alone sue them and get any money.
I found the article to be a little more balanced than that. But, basically once I saw that spine.js is written in coffeescript I wasn't really interested.