Adobe's behavior makes me think more of Oracle than Microsoft:
Acquire a product with a competitive moat, reskin a year later but change no features, attach an enterprise sales force to it to wring the hell out of every last subscription dollar you can get, and then maybe release a few substantive changes when sales begin to slide.
However, I've been looking for software to do the same thing, and I haven't seen anything that takes all the pain out of mapping all the image coordinates.
Acquire a product with a competitive moat, reskin a year later but change no features, attach an enterprise sales force to it to wring the hell out of every last subscription dollar you can get, and then maybe release a few substantive changes when sales begin to slide.