I believe that beyond 'creating a startup', it is rather INNOVATION that is something that is more than ever needed in times of crisis and recession. That is both true for startup companies and may be even more so for major corporations and brands.
And even more during deep crisis when internal resources are lacking and budget shrinking, major corporations will have no other choice than managing innovation in an 'Open and collaborative' new way, and especially collaborating with innovative startups... These major corporations will therefore have to transform themselves into 'Open innovation' champions faster than what they would have done in a more 'comfortable' economy.
From a crisis to an opportunity ?
PS: this change management mission is the 'raison d'etre' of bluenove (www.bluenove.com), and as its CEO and founder i still consider we are in a startup phase so this article is for the least quite supportive ;-)