Respectfully disagree, our goal is to establish a lifetime relationship with our customers, not churn-and-burn them out within first 3 months. If we sent clothes that fell apart people would stop using us.
We want users to come back to us for their wardrobe needs whenever they find they need them. That's why we built the product to be flexible, so you can schedule your next shipment when you want, or even pause indefinitely.
That in a nutshell is what we want to fix. Clothing retail online and offline isn't built with the majority of guys in mind. I think there's a large, silent majority of guys who would buy clothes more often with better guidance and curation.
Yea we definitely want to offer clothing at reasonable prices. We're bringing web technology to the traditionally offline/manual process of personal styling so that we don't have to charge exorbitantly high prices to turn a profit. More automated, less 1:1 back-and-forth, but still with fantastic customer service.
Don't need to be embarrassed or ashamed. I think you'll find there's a marked quality difference at 10x cheaper, just because the economics wouldn't work out if you used higher quality materials and design and sold for 10x cheaper.
I think the issue is cost-driven. Particularly if you're going to offer free shipping both ways, you're going to have to charge a certain floor to make a profit after the manufacturing cost of the clothes. If you ship a 2 pound package (pretty reasonable estimate for pants) across the US, you're potentially looking at $20 hit if you pay for shipping there and they choose to return it.
Just commented elsewhere in this thread about this, we intentionally made the service super flexible so it's not a "cram things down your throat" model. You can rush or delay your next shipment, cancel a pick if you don't like how it looks, set frequency to every 2 or every 3 months or put your membership on pause indefinitely. Because we pay for shipping both ways, we only make money if we're sending you stuff you actually want.
We've intentionally made it super flexible. You can rush or delay your next shipment, choose to skip a month, ask for another pick if you don't like it. Can change frequency to every 2 or 3 months if you'd like too. Can indefinitely put account on pause.