Forget about logging in for wifi. This is a direct competitor to Nomi.
Facebook will now know whenever your MAC Address walks by a storefront with one of these routers, regardless if you have an account. For those who have installed the app (the majority of the country) FB will be able to match the MAC ID to your account.
In addition to simply foot traffic walking by the store, the router will track information on when you are actually in the store, how long you stayed there, and how frequently you visit.
Eventually those with FB on their phone will have ads pushed to them when they pass one of these routers. I imagine it wouldn't just be for stores with the routers but those within the immediate vicinity.
Of course none of the data collected will be shared with the storeowners until they are sold the ads by facebook.
Facebook will now know whenever your MAC Address walks by a storefront with one of these routers, regardless if you have an account. For those who have installed the app (the majority of the country) FB will be able to match the MAC ID to your account.
In addition to simply foot traffic walking by the store, the router will track information on when you are actually in the store, how long you stayed there, and how frequently you visit.
Eventually those with FB on their phone will have ads pushed to them when they pass one of these routers. I imagine it wouldn't just be for stores with the routers but those within the immediate vicinity.
Of course none of the data collected will be shared with the storeowners until they are sold the ads by facebook.