awavering

vor 2 Jahrendiscuss

SEEKING WORK - DATA INFORMED MARKETING & PRODUCT STRATEGY

  Location: Boulder, CO & remote
  Remote: Yes
  Willing to relocate: No
  Technologies: Google, Facebook, and Microsoft marketing stacks.
  Résumé/CV: https://www.linkedin.com/in/albertwavering/
  Email: [email protected]
  Calendar: https://app.hellobonsai.com/s/shinyclick/30

Need help putting your product or marketing data to use? Struggling to grow your website/app/marketing? I have over 12 years of experience working with developers and designers to measure and improve marketing campaigns and in-app user flows to acquire and retain paying customers.

awavering

vor 2 Jahrendiscuss

  Location: Boulder, CO & remote
  Remote: Yes
  Willing to relocate: No
  Technologies: Google, Facebook, and Microsoft marketing stacks.
  Résumé/CV: https://www.linkedin.com/in/albertwavering/
  Email: [email protected]
  Calendar: https://app.hellobonsai.com/s/shinyclick/30

awavering

vor 2 Jahrendiscuss

Not the OP, but I pay for Bonsai because it does a better job of competitors of bringing a variety of tools together in a way that saves me time.

- Scheduling/calendar for client intros and meetings.

- Client info is then available to create a project.

- I track time to a project as I work on it.

- I invoice monthly or at the end of the project.

- Forms for collecting feedback and testimonials.

- Tax tracking for knowing how much I owe the IRS every 3 months.

It doesn't do any one thing outstandingly, but having a single point of reference for all my clients and my business interactions with them is really valuable. I looked at a few similar options (https://www.withmoxie.com/, https://www.waveapps.com/) but Bonsai beat them on functionality and usability.

The main part of Bonsai that I don't use is project management - that always happens in email/slack/asana/monday.

awavering

vor 2 Jahrendiscuss

Second that, am also on Bonsai.

Scheduling, quarterly estimated taxes, and longevity are worth paying for but I wish it wasn't so steep.

awavering

vor 3 Jahrendiscuss

SEEKING WORK | Product and marketing analytics

Location: Boulder, CO and remote

Website: https://www.shinyclick.com/

Linkedin: https://www.linkedin.com/in/albertwavering/

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Need help putting your product or marketing data to use? Struggling to grow your website/app/marketing? I have over 10 years of experience working with developers and designers to measure and improve marketing campaigns and in-app user flows to acquire and retain paying customers. Past customers include software companies of all sizes: Google, Bonusly, Homechart, and many other non-software companies.

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Platforms: Google Analytics, Google Ads, Microsoft Ads, Search Console, Hotjar, Capterra

Skills: PPC, SEO, Digital Analytics, Marketing Strategy, A/B Testing, Voice of Customer Research & Implementation

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Interested? Send a description of your project and what you're looking for help with to [email protected], or grab some time on my calendar here: https://app.hellobonsai.com/s/shinyclick/30

awavering

vor 3 Jahrendiscuss

Sorry to hear that.

You might like Amy Hoy, both for her business advice and practice; she has an autoimmune disease that strongly impacts the way she runs her company.

https://stackingthebricks.com/

What kind of analysis have you been doing? Could you write about your process as a way of attracting consulting clients or selling a guide (or both?)

awavering

vor 3 Jahrendiscuss

Yep. It's been the standard format for manually building SERP ads for a couple of years now.

There are also Dynamic Search Ads which automate even more of the process of setting up a campaign based on your current website: https://support.google.com/google-ads/answer/2471185?hl=en

awavering

vor 3 Jahrendiscuss

Digital marketing strategy and implementation.

10+ years of experience designing, measuring, and improving cross-channel digital marketing campaigns (SEO, PPC, social, email, etc.) to find and communicate with your target audience.

I've worked on some great projects through HN - get in touch and let's market your product or service!

Location: Boulder, CO

Remote: Yes.

Willing to relocate: No.

Technologies: Google Analytics, Ads, Tag Manager, and many more data and marketing tools.

Résumé/CV: https://www.linkedin.com/in/albertwavering/

Email: [email protected]

Website: https://www.shinyclick.com

awavering

vor 3 Jahrendiscuss

I think most people expressing this sentiment are referring to small scale homesteads or hobby farms, which I have found to be a great break from desk time.

awavering

vor 3 Jahrendiscuss

I largely agree, but I think there's room for small-scale operations to grow hard-to-transport food (mulberries!) while preserving local varieties and serving as a genetic repository. In a sense, it's insurance against failures and shortcomings of the global food system - it'd be more efficient to go without, but it's nice to maintain a backup system of plants, systems, and knowledge.

awavering

vor 3 Jahrendiscuss

"Falsehoods Traffic Wardens Believe About License Plates" :)

awavering

vor 3 Jahrendiscuss

A friend of mine uses https://kajabi.com/ and seems to like it.

awavering

vor 3 Jahrendiscuss

Absolutely, and a good reminder that your web analytics is only one source of data you can use when making decisions. Sites and apps generate so much interesting quantitative and qualitative information that is important to compare and validate assumptions.

awavering

vor 3 Jahrendiscuss

Articles like this always seem to miss the ways that the big analytics platforms are used in real life by marketing and product teams. If all you are doing is measuring page hits, then Google Analytics is overkill and you should be using one of the privacy focused alternatives. However, if you care about connecting your marketing tactics to larger strategic goals and measuring the impact of your work, a properly configured analytics stack is still really important.

I really like https://www.portent.com/onetrick/ for anyone looking for an intro to how analytics enhances marketing work.

awavering

vor 3 Jahrendiscuss

With that sort of timeline you'll need to tap into some existing channels for marketing & sales. What does your network look like? Is there an existing vendor ecosystem you have experience with?

Consulting might help with short-term cashflow at the risk of distracting from your product.

awavering

vor 3 Jahrendiscuss

Interdependence with larger agricultural systems. Grains are great to grow at scale and I'm glad I can buy them in a grocery store. Tomatoes are great to grow at home and I'm glad I can do that too.

awavering

vor 3 Jahrendiscuss

Also, beans and potatoes _are_ fun to grow.

awavering

vor 3 Jahrendiscuss

The vast majority of permaculturists don't do it with the goal of 100% self-sufficiency. Interdependence is part of the game.

awavering

vor 4 Jahrendiscuss

I'm passionate about learning more about sustainable and regenerative agriculture. I've been volunteering on a hobby farm this year and we're just coming to the end of harvest season and getting ready for the winter - spreading compost, broadforking, mulching with wood chips, etc.

Nothing like getting away from the computer to play in the dirt once a week :)

awavering

vor 4 Jahrendiscuss

I'm pretty far from your situation (no dependents, mid-career) but did leave my job 9 months ago to take a sabbatical for similar reasons.

I sympathize with your post-LOA feelings; going right back into the same environment is hard.

"Giving myself that gift … is a level of generosity that almost feels unimaginable." Well said and agreed; it can be emotionally challenging to name and act on doing good things for ourselves, particularly if supporting others is part of our life and identity.

The pros list is pretty significant in my opinion; it's a great strength to enter a sabbatical with a clear idea of how you want to use that time.

Not wanting to go back ever seems like a positive outcome :P

Could you get a more specific measure on how far back a break would set retirement? Are you in a position where you could retire now - sub chunky - and still survive?

When I got to the point where my barriers to leaving were mostly psychological, I ran through the following exercises to build the self-confidence I needed to put in my notice.

1. Writing down all the things that I was unhappy with in my current position, just to get them down on paper and make them more tangible.

2. Writing down all the things I was excited for, so that I could change my mindset from "I hate my job and should have quit a year ago" to "I'm excited to have the time and space to do the things I want to".

3. Writing down all the things I had achieved at work in a way that made it feel like a complete project that I could feel good leaving.

4. Reviewed the non-monetary needs my job fulfilled (social network, work impact, etc.) and sketched out how I would meet those needs during my break.

5. Gave myself a semi-artificial deadline of leaving around my 10 year anniversary, for no reason other than it was a nice round number.

Let me know if this is helpful!

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