one thing i don't get: if i google someone and find their brandyourself.com profile, wouldn't i (if i'm familiar with the service) conclude that they're using it to bury results and search harder?
i find this fascinating. tell us more about the stuff you got at the thrift store!
liketwice.com has a program like the OP is suggesting, but they have a short list of requirements for what they accept. they review the stuff and make you an offer that you can accept or reject. i imagine if they get through two or three holey shirts or smelly shoes they just send you a $1 offer (or $0) and move on.
i've done a fair amount of hiring and working with recruiters...i'd remove it.
my main concern would be that multiple post-grad degrees could set off the "overqualified, will want too much money, unfocused" alarms when sifting through dozens if not hundreds of resumes and prevent you from getting in face to face. good luck.
take her to the bookstore and show her books on various topics, find out what she's interested in particular, then take it from there. i wouldn't avoid showing her any book or resource. if she gets it great, if not no harm done.