I dont know much about how a venture capitalist estimates the value of a startup that has not yet marketed their product. But we all see how big name tech companies are stuck paying huge amounts to buy up competition: ie MS paying $9B for Skype, Facebook buys Instagram for $1B. Clearly Daltan wants to create value for his company that it does not yet have. The only way he can do this is by promoting himself on social media under the guise of a "this could happen to you" story.