Thanks for the links. Evernote is a really nice service for keeping notes, but not really for goals tracking. Joesgoals is also nice, but not maintained currently. Excel... well, one can probably do pretty much anything there. And of course, I'm not trying to compete with paper, pen and friends.
I agree, perhaps it's misleading and we should fix it.
When we have launched, it was a non-profit project, so we have added donations. Recently, we have added some additional features with a premium account.