There are two elements we can't do, the traditional primary research sources like surveys, focus groups and interviews, and proprietary data that sits behind a wall. The premise of MarqtAI is that we compensate this by collecting much more data, from more sources, to give a balanced average instead. In our testing we reached at least a 90% match to what you expect from research firms.
Having said that, it's not always possible to get information about f.e. market shares. MarqtAI is much more about ensuring you don't need the expertise, time and money to do the research or buy it from a firm.
You are welcome to do a test, it's free, no credit card needed and without obligation: https://app.marqtai.com
MarqtAI is a SaaS market research application, which uses 4 user inputs to perform automated market research online. The tool consists of multiple specialised AI nodes, making it a multi-model AI. It works by taking your parameters to contextualise the research it does for your company. It will then collect this data, often hundreds of different sources. For example, focusing it on the right segment or product. The user selects one of 20 research areas to pinpoint which marketing area you are working on, such as branding, trends or segmentation, etc. After that MarqtAI will collect data around specific research questions. Various LLM agents will go through a process of compiling that data, analysing it and eventually, produce a balanced report that contains all findings and recommendations. It is specifically trained to only use the data that has actually been collected. We recommend you use those findings with the chat assistant which is grounded on the collected data, instead of using LLM knowledge.
The major differences are:
- All the expertise needed to perform market research and analyses is built in.
- MarqtAI collects much larger datasets and through that achieves a higher accuracy.
- It is grounded to research data, so you are unlikely to see hallucinations or mistakes.
There is a free subscription for you to test it out. You get two reports per month. The other subscriptions start at 69,- USD per month
As for your question regarding creative industries; if the crawl yields results for your specified input parameters, it could yield proper results. Are there any specific marketing questions you need answered? We provide 20+ marketing segments for you to choose. Have a look!