I've spoken to a couple of business owners who have done Groupons - they see it as a marketing expense that seems to have greater returns than many traditional methods (coupons books, junk mail, etc). But Groupon works in a way that this idea does not: it gets new customers (whether or not they're good new customers is besides the point).
So true. Thank you whomever you are. Tell Rockya this.
Back to loopt suggested deals. We have thought of this but how does this possibly work? When the only people that are going to really work hard for discounts they already want are full price paying advocates already. I can't see any benefit to this type of promotion at all. Absolute cannibalization of their current full-price paying customers. It's not sustainable and much worse than daily-deals.
So true. Thank you whomever you are. Tell Rockya this.
Back to loopt suggested deals. We have thought of this but how does this possibly work? When the only people that are going to really work hard for discounts they already want are full price paying advocates already. I can't see any benefit to this type of promotion at all. Absolute cannibalization of their current full-price paying customers. It's not sustainable and much worse than daily-deals.