My name is Peter Smart. I am the creator of this project.
Thanks for all your constructive thoughts and comments so far. I am 23 and this was a university project that has generated a lot of interest. Apologies it's so slow right now - apparently that the HN effect.
Thanks for your thoughts on the site design. The site has won Site of the Day at Design Taxi and Awwwards. This was really unexpected as I agree there is still more to be done in terms of making the site as intuitive as possible.
However, the most important thing isn't the site design. It's the premise. What can design do - if anything?
I took a risk and set out into the unknown to answer that question. Some days I failed, some days I succeeded. The most important thing is that I dared to try (and when I failed - got up and tried again). It was an incredible experience so I hope you continue to enjoy it.