I wrote this a little earlier regarding the announcement:
"Working toward the sustenance of some inexplicable business jargon? Fortunately for you, Twitter has yet to define a robust plan to subvert your work. So, to alay any budding concerns, you get a plucky blue badge for your product."
The cost for data does not dissipate, it is merely redistributed. Rather than giving your money to AT&T for your service, it will just be charged by data-heavy services - particularly as this would increase their data costs.
Furthermore, reliance upon such a system would likely give AT&T license to reduce data package size, thus harming the average smartphone user.
Although AT&T might frame this as innovation, such maneuvering is transparently self-serving. Rather than having the customer blame them for high costs and decreasing data allowances, AT&T can place the blame elsewhere.
Knowing AT&T as we do, the potential for good in this model is rather woefully undercut by its obvious potential for bad.
"Working toward the sustenance of some inexplicable business jargon? Fortunately for you, Twitter has yet to define a robust plan to subvert your work. So, to alay any budding concerns, you get a plucky blue badge for your product."
Ridiculous.
(http://one37.net/29/8/2012/twitter-launches-certified-produc...)