You are stupid, Have unnecessarily complicated the answer to make yourself sound more sophisticated which you are not. Magic simply is an art of illusion and a bit of science. Where Human sensory perception is exploited to target messaging. That in-order to achieve desired experience and results.
Ideas are worth nothing. You can always express your ideas without disclosing IPR. Imagine you're publishing your startup website? Does it disclose your IPR? Likely no
After doing a quick research this Answers seems to be a Yes.
Challenges
1)Do you have the right Monetization Model?
2)Do you have the right channel partners to reach customers?
3)Have you gained critical mass in one city. Probably where you stay or targeted city?