I agree that it does sound unnatural but I still would say it conveys the meaning better. The more correct version you wrote seems to loose the idea of struggle (to me at least).
Yes I've set one domain up and atm it's via API only.
They do provide scripts that take care of most of the work but ther is still more involved than a web front end.
For example you make changes in batches of records, and they can be create or delete. So to change an IP in an A record you make an XML document with both a delete request and a create request with the new value then poll the API for a sat us of in-sync.
The pricing is $1/zone and 1 billion (!!) queries per month.
Which seems quite good for a globally hosted DNS service.
Only potential limitations are that its listed as "beta" and that as far as I can tell you have to use the scripts in the Route 53 developer tools (or write your own) to manipulate the zone and do the initial set up.
Stocks are (usually) bought based on future earnings potential. So for an oil company, whilst oil is needed, it is unlikely to suddenly make a huge profit over the other oil companies and instead will provide relatively safe long term returns.
So its price reflects this both good and bad stability.
On the other hand Apple has a track record of coming up with almost totally new markets which it can dominate and take the lions share of the profit, or find a niche to exploit in an existing market - ala iPhone. So it's price is speculating that they can keep finding these huge new profits in addition to the huge profits they already make.
tl;dr Apple is like a giant profit finding machine.