They might be smart about it like you said, but they might also just be stupid. And the theory that they are smart about it is based on a whole bunch more assumptions...
Do these complex queries work on google photos, apple photos or whatever the state of the art image search is? With search, performance is key which makes anything O(n^2) unusable.
I'd definitely prefer oil and gas companies that offset carbon emissions over oil and gas companies that don't. (Not going into how much pr that is over how much it's actually worth anything)