Apple Commits Over 100 Workers to New Electric Car, “Project Titan”(shiftinglanes.com)
shiftinglanes.com
Apple Commits Over 100 Workers to New Electric Car, “Project Titan”
http://shiftinglanes.com/2015/07/project-titan-lovechild-of-bmw-apple/
7 comments
Tesla likes to talk about "one pedal driving" (due to the strong regenerative braking) and they need adapters to connect to non-Tesla charging stations, so it would not be without precedent!
Aftermarket-only charge station adapters that cost $45.
Maybe add a few zeroes since we're talking about an automotive product.
So that's where Blizzard's devs went.
It will have rounded corners and four wheels!... It will be ... revolutionary.
too bad that the battery will not be removable.
:( if steve were around it would have rounded corners and no wheels. figure it out!!!
Steve drops prototype car in swimming pool. Bubbles come out.
Those are air bubbles. That means there's space in there. Make it smaller!
Those are air bubbles. That means there's space in there. Make it smaller!
I wonder if Apple is going to try to extend their closed eco-system concept to their electric car. That would be interesting to watch.
Yep. Using only apple electricity, driving only on apple roads unless you root your car. And when a part costing 0.02$ burns you will have to buy a new one.
I mean more along the lines of closed tech approach (compared to the automotive industry as a whole which has historically been open tech). I don't think the sarcasm is warranted. Given the recent Chrysler hacks it's quite possible that the closed ecosystem approach is what the market wants.
Even better idea - airgap the real electronics and the smart idiocies from each other.
That's the approach that I imagine a tech company with a closed philosophy will take (e.g. Apple). I strongly suspect Tesla hasn't taken this approach, making me worried that a widespread brand-damaging hack is inevitable.
Good God, and they'll be asking money for it :-D
"Will it be priced aggressively to compete with the Tesla’s Model 3’s $30K range?" Since when did Apple ever compete on price?
Then again, Tesla isn't actually selling a car for $30k yet and reports are that they are losing over $10k for every car sold.
Then again, Tesla isn't actually selling a car for $30k yet and reports are that they are losing over $10k for every car sold.
Tesla's profit margin on their cars is something like 28%. I don't understand how this "they lose money on every car they sell" myth got started or how it sticks around. Where would all the money come from to be able to waste it like that?
Marginal costs isn't something you can take out of a financial report (COGS may not be enough), while average cost is.
Less seriously: queue the jokes about it only having 1 pedal, or needing charge station adapters.