If Nobody Knows About Your Product, You Are Dead by Default(statspotting.com)
statspotting.com
If Nobody Knows About Your Product, You Are Dead by Default
http://statspotting.com/if-nobody-knows-about-your-product-you-are-dead-by-default/
2 comments
This is absolutely true. As a person who loves building stuff, it's pretty easy to remain into a state of denial that you're not spreading the word out if you're busy building the next great feature or revamping your UI yet again. From my own experience, this comes almost naturally to hardcore product guys. In your early days, I believe it is critical to have one co-founder who is solely focused on selling - when you are busy building.
At least you don't need to be profitable.