Ask HN: Best method for one time e-mail to subscribers, and results to expect
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I was looking into this a little bit more, and Amazon SES seems incredibly cost effective at $50 for 500,000 e-mails. I'll just have to write some simple code to batch e-mails through the Amazon API, which works on my end because I'm looking for a one-time, no frills e-mail, and don't need all the contact list and management software that goes with it. Also, tracking is easy enough, and I can query my database to find the percentage of users that returned to the site and logged in. Any experiences with Amazon SES?
1. Any recommendations for a platform to send 500,000 e-mails? MailChimp credits would run $0.005 per e-mail, or $2,500. I'm not saying that's too expensive, but I'm wondering if anyone has used other services with potentially cheaper prices, and the same results.
2. Secondly, has anyone on HN done something similar before (mass e-mailing users that have stopped using a service), and if so, did you see positive results? What percentage of users returned to the site through the e-mail? 1/10, 1/100, 1/1000? I have no idea what to expect, so I'm curious to hear some stories. Either way, I'll start small with 1,000 or 10,000 e-mails, and monitor the results. I'd need to see maybe 1/150 of those e-mails converting into a user that returns to the site for at least a year. Seems plausible.