That's not a joke but a cleverly disguised marketing message. They're emphasizing scalability, reliability, security, dependability and other feel-good "ities" while reframing their atrocious usability as a power option for experts.
Yyyyyyyyeah, SAP just discovered web memes as a source of Revenue 2.0.
Yyyyyyyyeah, SAP just discovered web memes as a source of Revenue 2.0.