Ask HN: User/lead acquisition for young singles?
How would you go about reaching out to young singles in a single city?
I've looked at facebook, but the CPC rates seem really high (~$0.50 cents).
Initially we want to reach people in Seattle
2 comments
Young singles is a really broad demographic. Are you talking about college? Post-college? High School? Thinking of my single friends: There are those that like to go out and those that like to stay in (gamers, otaku). Social networkers and hard workers. Foodies, etc.
Segment your market and then try targeting them at where they spend their time. See which one is the most lucrative or cost effective. i.e. Sure most of them are on Facebook but from a CPC perspective and conversion rate, Facebook might not be the best. Facebook might be too competitive for whatever you are trying to do (i.e. singles matching) A booth at the anime/comic convention might do better when you look at paid subscriptions/cost.
Segment your market and then try targeting them at where they spend their time. See which one is the most lucrative or cost effective. i.e. Sure most of them are on Facebook but from a CPC perspective and conversion rate, Facebook might not be the best. Facebook might be too competitive for whatever you are trying to do (i.e. singles matching) A booth at the anime/comic convention might do better when you look at paid subscriptions/cost.
Have you tried www.seattlechamber.com/ypn ?
Think about NGOs, clubs, and public/private college mailing lists...