Case Study: Standing Out in a Saturated, Boring Industry Without Spending a Dime(mortgagehippo.com)

6 pointsby jafridivor 12 Jahren4 comments

Case Study: Standing Out in a Saturated, Boring Industry Without Spending a Dime

https://www.mortgagehippo.com/chicago_river_hippo

2 comments

jrsdvor 12 Jahren

I actually saw this on the local news here in Chicago. Doesn't really come as a surprise, but I guess it's kind of refreshing learning it's a mortgage company that was behind it all.

jafridivor 12 Jahren

Refreshing is exactly what we're going for!

tonkatsuvor 12 Jahren

That's an interesting approach. You say "without spending a dime", but what about production costs?

jafridivor 12 Jahren

We have a lot of in-house talent who wore many hats and helped out with production, but we also called in a few favors. It helps to do a little digging in your network to see who can bring specific technical talents or knowledge, or know somebody else who can.