How We Really Use The Web [pdf](adobe.com)
adobe.com
How We Really Use The Web [pdf]
http://www.adobe.com/designcenter/dialogbox/howtousetheweb/How_We_Really_Use_The_Web.pdf
3 comments
I don't think the PDF offers any new insights for existing web developers, but nice to emphasise it nonetheless. The F-Shaped reading (http://www.useit.com/alertbox/reading_pattern.html) and banner blindless (http://www.useit.com/alertbox/banner-blindness.html) findings by Jakob Nielsen are equally relevant and contain more data.
And the web is not keen on PDF. Oh the irony.
From Krug's Book "Don't Make Me Think"
http://www.amazon.com/Think-Common-Sense-Approach-Usability/...
A must read.
A must read.