Basecamp: A Clear and Present Brand(myintervals.com)

19 pointsby tarmacvor 17 Jahren4 comments

http://www.myintervals.com/blog/2009/08/31/basecamp-a-clear-and-present-brand-of-project-management-software/

4 comments

While it was interesting to read about the Basecamp transition (hadn't heard of it before), this is simply an advertising piece for their product.

gizmovor 17 Jahren

What do we have here? A company that clearly tries to be accessible and friendly, and instead comes across as sleazy and manipulative.

This kind of marketing can backfire -- I don't recommend it.

alabutvor 17 Jahren

This link is just a commentary on the real action - here's the official 37S announcement: http://basecamphq.com/transition

antidailyvor 17 Jahren

Stick to the subject - changes to Basecamp. I don't care what your product does.