Opens possibilities for developers to create their own fitness apps/link with an open platform of fitness devices instead of developers/users being tied to fitbit.com or nike.com to check their fitness stats/data. Hope to tie this in with Apple's and Google's fitness SW platforms as well since the Firmware is open source.
It'd be great to not be tied to either Apple or Google.. and just have my fitness data irregardless of my phone choices. What if my Dr. wants to use iOS but I love my Nexus 5?
Support open source HW and SW! Thanks