Why SEO Is The Most Highly Skilled Sector In Marketing - And How You Can Join Us(digirank.co.uk)
digirank.co.uk
Why SEO Is The Most Highly Skilled Sector In Marketing - And How You Can Join Us
http://www.digirank.co.uk/blog/why-seo-is-the-most-highly-skilled-sector-in-marketing-and-how-you-can-join-us/
7 comments
Why The 9th Circle Is The Most Highly Skilled Sector in Hell - And How You Can Join Us
Really, I hate to say this, but SEO still has way too many dodgy players for many people I know to want to "join" it. If there are any Good SEO types (not sure how to define that) out there, can they please write some blog posts about why they should be trusted? Accept the fact that the industry has been blemished by snake-oil salesmen and try to fix it with truth, rather than PR.
I know, I sound angry, but I've seen companies waste tens of thousands of dollars on SEO and haven't seen much evidence of the other side of the coin. Please, convince me this is a valuable part of the web ecosystem!
Really, I hate to say this, but SEO still has way too many dodgy players for many people I know to want to "join" it. If there are any Good SEO types (not sure how to define that) out there, can they please write some blog posts about why they should be trusted? Accept the fact that the industry has been blemished by snake-oil salesmen and try to fix it with truth, rather than PR.
I know, I sound angry, but I've seen companies waste tens of thousands of dollars on SEO and haven't seen much evidence of the other side of the coin. Please, convince me this is a valuable part of the web ecosystem!
This is the reason many SEO companies have rebranded as content marketers recently.
Content marketing is a relatively easy sell, and it's almost the entirety of ongoing SEO work (as opposed to the technical improvements, which obviously you can't complete over and over again!).
Few businesses are interested in where the content comes from, the research that goes into setting it up, so it's content marketing for most of the larger companies. I like the broad skillset 'SEO' implies, though, so I thought I'd highlight that.
EDIT: Also I suspect that if you're on Hacker News, you'll be more likely to have a much more technical skillset that fetches a higher price in other niches than SEO. There is, of course, more to the world than marketing!
Hopefully the links and general tone get some people interested though.
Content marketing is a relatively easy sell, and it's almost the entirety of ongoing SEO work (as opposed to the technical improvements, which obviously you can't complete over and over again!).
Few businesses are interested in where the content comes from, the research that goes into setting it up, so it's content marketing for most of the larger companies. I like the broad skillset 'SEO' implies, though, so I thought I'd highlight that.
EDIT: Also I suspect that if you're on Hacker News, you'll be more likely to have a much more technical skillset that fetches a higher price in other niches than SEO. There is, of course, more to the world than marketing!
Hopefully the links and general tone get some people interested though.
"Few businesses are interested in where the content comes from, the research that goes into setting it up".
I think this is why it's an easy industry for dishonest players to exist in, and unfortunately it leads me to only really begin to trust the content on any business's site if it's being produced in-house, and even then it's always worth reading with a very critical eye.
Thanks for replying, I'm glad to hear that the content creation / marketing side of SEO is being rebranded, and I hope it means that the companies that are rebranding are doing so to separate themselves from those who would just seek to manipulate data, algorithms and people for short-term profit.
I think this is why it's an easy industry for dishonest players to exist in, and unfortunately it leads me to only really begin to trust the content on any business's site if it's being produced in-house, and even then it's always worth reading with a very critical eye.
Thanks for replying, I'm glad to hear that the content creation / marketing side of SEO is being rebranded, and I hope it means that the companies that are rebranding are doing so to separate themselves from those who would just seek to manipulate data, algorithms and people for short-term profit.
Molecular markup?
Microschemas?
Turtles all the way down?
RDF1.1 received Recommendation status last week!
Microschemas?
Turtles all the way down?
RDF1.1 received Recommendation status last week!
> basing your humour on SEO is like basing a long-term relationship on a rigorous analysis of the chemical composition of your partner’s skin
Comparing SEO and chemistry, the fiend! GO back to the hole you crawled from
Comparing SEO and chemistry, the fiend! GO back to the hole you crawled from
Talking about best content and failing to proofread the very content you're providing is the very meaning of irony.
Also, saying that "this industry is one of the most demanding, challenging sectors in existence" and then providing a dozen links to follow if you "Want To Be An SEO" defeats the whole purpose of the article.
All in all, something that shouldn't have never been wrote and I regret reading.