Launching a startup? Market to these guys(corp.pipl.com)
corp.pipl.com
Launching a startup? Market to these guys
http://corp.pipl.com/demographics/launching-startup-find-early-adopters/
4 comments
I thought this was a parody. Obviously most well known and funded startups would have a large number of early users from SF / The Valley in technical professions.
It's not a parody but rather a thinly veiled ad for a company that harvests and sells your information, while providing no mechanism to get removed from their index: https://pipl.com/help/remove/
Do we have an IFTTT recipe for this? I guess it's a pretty good idea to try this reverse search against all of our competitors to see if there is a pattern for our specific industry.
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It's be interesting to research the reasons behind that statistic. It could be that women are more risk averse so they don't sign up as often. Or that women have a higher bar for giving up the privacy of their email address and startups are failing to win their attention. Or startups market to their peers at the beginning, and as most startups are male-led that means they don't get the message to women as often.
There could well be a 'betali.st that appeals to women' opportunity here.