The Impact of Facebook's Payment Platform For Virtual Goods(blog.viximo.com)
blog.viximo.com
The Impact of Facebook's Payment Platform For Virtual Goods
http://blog.viximo.com/corporate/2009/07/20/the-impact-of-facebooks-payment-platform-on-virtual-goods/
1 comments
Reducing payment friction and user buy-in to the economy increases conversion. FB gets a legit way to profit off the apps on their platform and the apps benefit as well. Is there a downside I'm not seeing?