Rethinking the term "Lifestyle business"(redeye.firstround.com)

http://redeye.firstround.com/2009/07/we-need-a-new-name-for-this.html?awesm=frc.vc_2W&utm_campaign=firstroundcapital&utm_content=bookmarklet-twitter&utm_medium=frc.vc-twitter&utm_source=twitter.com