A tale of two emails(websearchsocial.com)
websearchsocial.com
A tale of two emails
http://www.websearchsocial.com/tale-of-two-emails/
The writer (Scott McKelvey) dissects two Black Friday promo emails and how one got him to purchase. I personally rarely open newsletters. In general we're bombarded more and more by newsletters from online tools and stores everyday - communicating more effectively is crucial for survival.
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