AIRBNB for garages
8 comments
This is something that probably does need to exist.
Suggestions:
* I have no idea how to see whether you have inventory in my city (I assume you have none). The classic call to action on the front page of sites like this is "look up a location".
* You're not doing a good job of selling to lessors, which, because you have no inventory, should probably be the lead on your site.
* You can sell to lessors with the same search box you'd offer to renters, and use it to turn your biggest weakness (no inventory) into an advantage ("there's no competition for you right now in Chicago, and 4984 people have used us to find a space in Chicago! Let's get your garage listed!")
* "CL" is not some kind of universal shorthand for Craigslist.
* Don't bury "save 70% on parking costs" in the middle of a paragraph 3 clicks into your site.
* Nobody cares about "multi-platform". Do you see words like that anywhere on the front page of Airbnb?
* Nobody wants garage analytics, so if you're going to sell some kind of analytics-based value proposition, you need to lead with the benefit and probably bury the word "analytics".
* The copy on this page seems a little bit in love with itself, for instance by talking up the importance of a desktop UI and a phone UI. Who cares? Be confident in what you're trying to sell and the value you're providing, and forget about all the technical detail. Nobody cares.
* Your "About Us" has nothing to do with parking. Fix.
Good luck!
Suggestions:
* I have no idea how to see whether you have inventory in my city (I assume you have none). The classic call to action on the front page of sites like this is "look up a location".
* You're not doing a good job of selling to lessors, which, because you have no inventory, should probably be the lead on your site.
* You can sell to lessors with the same search box you'd offer to renters, and use it to turn your biggest weakness (no inventory) into an advantage ("there's no competition for you right now in Chicago, and 4984 people have used us to find a space in Chicago! Let's get your garage listed!")
* "CL" is not some kind of universal shorthand for Craigslist.
* Don't bury "save 70% on parking costs" in the middle of a paragraph 3 clicks into your site.
* Nobody cares about "multi-platform". Do you see words like that anywhere on the front page of Airbnb?
* Nobody wants garage analytics, so if you're going to sell some kind of analytics-based value proposition, you need to lead with the benefit and probably bury the word "analytics".
* The copy on this page seems a little bit in love with itself, for instance by talking up the importance of a desktop UI and a phone UI. Who cares? Be confident in what you're trying to sell and the value you're providing, and forget about all the technical detail. Nobody cares.
* Your "About Us" has nothing to do with parking. Fix.
Good luck!
thanks for the tips buddy. can you just clarify the 3rd bullet? What do you mean my 4984 people have used us to find a space in Chicago?
Is anybody doing anything to connect bands with rehearsal space?
btw, go ahead and signup at http://signup.pamg.co
we've checked them and they are doing a nice job in UK i guess. I wanna tap into the american market.
pamg is not memorable. I think a more brandable domain name would help immensely.
Airbnb isn't particularly memorable either; we just think it is because of all the work they've put into the brand. Meaning is usually invested into names, not extracted from them.
Best example: "ebay".
Move on from the name.
Best example: "ebay".
Move on from the name.
I disagree about airbnb. The name at least hints at what it is, as 'BNB' is a fairly common term for 'Bed and Breakfast' which is of course, a place to stay. I had no idea that PAMG stood for Park At My Garage until I clicked through.
thanks buddy! I share the same view when it comes to brand the name, anyway, good advice as well.
how about the business itself?
Thanks Jeremy, we are thinking about it! We will definitely have to change it at some point.
What about the idea?
anyone else?
www.pamg.co