Oohs And Aahs: Vowel Sounds Affect Our Perceptions Of Products(sciencedaily.com)
sciencedaily.com
Oohs And Aahs: Vowel Sounds Affect Our Perceptions Of Products
http://www.sciencedaily.com/releases/2007/09/070912130815.htm
3 comments
I thought this was common knowledge? The sounds are similar to other sounds made by sharp, light, heavy, dull, etc. objects based on our universe's physics...
Problem with correlation vs. causation -
"The researchers also tested a vowel sound that is generally associated with negative meaning (e.g., the "yoo" sound in the word "putrid")"
That company in Mountain View had a tough time overcoming their negative sounding name.
Sorry, your brand is what you make it.
"The researchers also tested a vowel sound that is generally associated with negative meaning (e.g., the "yoo" sound in the word "putrid")"
That company in Mountain View had a tough time overcoming their negative sounding name.
Sorry, your brand is what you make it.
Related to this topic is the famous kiki / bouba study, where certain word pronunciations are found to naturally sound "sharper" or "rounder."
see http://en.wikipedia.org/wiki/Bouba/kiki_effect
see http://en.wikipedia.org/wiki/Bouba/kiki_effect
You can watch Ramachandran explain this and much more of his research into synaesthesia and the brain in this excellent talk: [http://video.google.com/videoplay?docid=-4684607596399338611]