A week of selling software under a "Name Your Price" model(irradiatedsoftware.com)
irradiatedsoftware.com
A week of selling software under a "Name Your Price" model
http://www.irradiatedsoftware.com/blog/files/a_week_of_sizeup_sales_with_name_your_price.php
1 comments
I appreciate the advice. There is a clear idealist (developer) vs pragmatist (business person) clash here that I may need to overcome to survive in this business.
Really, the best advice I have ever gotten in my business was to get over the feeling that it was somehow unclean to charge money, and charge the highest amount I could say with a straight face. (I literally winced when typing in the price the first time. And when raising it recently. Apparently I care a heck of a lot more than my customers do.)
There are significant ancillary benefits to charging more. In addition to not sending 16% of your income to the fine folks at Paypal, you can afford advertising.
I charge $30 when people who consider themselves my competitors charge $0, $10, and $22. They apparently think that means a customer doing a comparison between the two of us will choose them. I think that means that I can afford to spend more on ads than them every single time. This is a significant factor when Google AdWords is the major advertising mechanism in my niche.