Does Website Speed Matter?
4 comments
Speed is an important factor. I like optimizing it because increasing speed has no downside if it's done properly. Optimizing speed usually has side benefits as well. For example, cutting a lot of heavy images results in a more attractive page. Optimizing data queries on a production site leads to improving tests.
Yes, it's really the case. I actively avoid sites that take ages to load.
Speed is not the ONLY factor for conversions but it definitely is a factor in the same way that aesthetics affects conversions. If you set up an A/B Test with Test A being "the slowest site on the internet with amazing content" and Test B being the same website but slightly faster, I'd bet Test B would have higher conversions.
According to both Amazon and Google, it matters immensely. I can't find the link right now, but Amazon said they found a noticeable step-up of conversion loss in their sales funnel for each 200 milliseconds of 'slow' they added.
Meaning, faster is better.
Meaning, faster is better.
Could the slowest the site on the internet with amazing content that draws the visitor in do just as well with the fastest Website on the planet which has boring content or unattractive offers?