- qualities of the founder/team
- the product you're pitching
- traction (growth rate, # paying clients, etc)
If you're at the idea stage, stress how you can monetize, and how much the costs are to get to a proof of concept / prototype. Most importantly, validate that there is a market for what you're pitching.
If you're at the idea stage, stress how you can monetize, and how much the costs are to get to a proof of concept / prototype. Most importantly, validate that there is a market for what you're pitching.