Experimentation, Scurvy and the Web: Lessons for Cohort Analysis and Controls(blog.klaviyo.com)
blog.klaviyo.com
Experimentation, Scurvy and the Web: Lessons for Cohort Analysis and Controls
http://blog.klaviyo.com/2012/07/06/experimentation-scurvy-web-why-use-cohort-analysis-control-groups/
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