People Hate Email That Names Them(thenextweb.com)

5 pointsby iProjectvor 14 Jahren2 comments

http://thenextweb.com/insider/2012/06/15/hey-startups-dont-start-your-emails-with-dear-name-95-of-people-hate-it/

2 comments

pbhjpbhjvor 14 Jahren

Using your name is expected. However it's absolutely wrong for a marketing email that is from a company that doesn't have a well established relationship with you IMO. Mind you those companies shouldn't be emailing me anyway ...

If the email is personal to me then use my name, if it's generic then genericise it; if it's for someone else and copied to me then use their name so I can tell that.

Are these things really so hard?

Oh, hang on. All of the comment replies contradict the content of the article .. I'm going with 'raising peoples hackles by declaring something false to be true in order to garner links and stimulate comment'.

curtisholmesvor 14 Jahren

I always assumed that this was a tactic to get around spam filters.