Facebook defends against claims that advertising on the site doesn't work(online.wsj.com)

1 pointsby wenxunvor 14 Jahren2 comments

online.wsj.com

Facebook defends against claims that advertising on the site doesn't work

http://online.wsj.com/article/SB10001424052702303768104577462393468083290.html?mod=WSJ_hpp_LEFTTopStories

2 comments

wenxunvor 14 Jahren

"In the study, which follows up on another report done last year by comScore called the Power of Like, the research firm found that being a fan of a brand on Facebook causes people to purchase that brand more frequently.

For example, comScore tracked people who were Starbucks fans on Facebook against a control group of people who weren't exposed to those messages. ComScore found that over a four-week period, fans and their friends bought 38% more frequently at Starbucks than people who weren't exposed to the Facebook marketing."

tauvvor 14 Jahren

Paywall?