The Open Brand: a framework for defining brands(dcurt.is)
dcurt.is
The Open Brand: a framework for defining brands
http://dcurt.is/the-open-brand
3 comments
The title made me think this would be a framework to help people come up with their brand, rather than which assets and manuals they should prepare to make sure that their brand is implemented correctly.
Still, great advice. Using "vector-in-psd" rather than Illustrator is particularly clever.
Still, great advice. Using "vector-in-psd" rather than Illustrator is particularly clever.
Inkscape opens Illustrator files, which are based on PDF, fine, so not sure about this.
Just use SVG as the file format, then any browser can open it.
Just use SVG as the file format, then any browser can open it.
Agreed. The PSD wrapper is kludgy.
Sites that just need to put a brand logo up as part of a content update are just going to resize the logo from available PNGs.
I imagine in any more complicated cases someone with Illustrator is doing the job.
Sites that just need to put a brand logo up as part of a content update are just going to resize the logo from available PNGs.
I imagine in any more complicated cases someone with Illustrator is doing the job.
This idea of taking guides like this and putting them on Github is really powerful and underrated. What could be a static document or perhaps a wiki, becomes a transferrable standard that can reflect the insight of the author and the conversation of the community. Also, the threat of forking means that if you don't keep up with current ethos of your subject, then somebody also can (and probably will). Well done.
Any advice-giving blog post that the author intends to have a long shelf life ought to be a Github repo. It allows for updates in the future with a clear version history. And, more importantly, it allows for others to make suggestions and contribute to the body of advice via pull requests.