Startup Marketing: Big Bang vs. Darwinian Evolution(onstartups.com)
onstartups.com
Startup Marketing: Big Bang vs. Darwinian Evolution
http://onstartups.com/home/tabid/3339/bid/2014/Startup-Marketing-Big-Bang-vs-Darwinian-Evolution.aspx
3 comments
I particularly liked this challenge: "Think of five startups that you really admire and that you think were big hits. Now, do some quick research and figure out how much time/energy they spent on a big-bang launch to "release" their product to the world."
This one reminds me a bit of Joel Spolsky's "Ben and Jerry's vs. Amazon" from back in the day:
http://www.joelonsoftware.com/articles/fog0000000056.html
"Both models work, but you've got to pick one and stick to it, or you'll find things mysteriously going wrong and you won't quite know why."
"Both models work, but you've got to pick one and stick to it, or you'll find things mysteriously going wrong and you won't quite know why."
I think Lamarckian evolution would be a better model here.