Groupon’s Secret Weapon – the local advertising GDS(startupwhisperer.com)

9 pointsby flashinfremontvor 15 Jahren2 comments

Groupon’s Secret Weapon – the local advertising GDS

http://www.startupwhisperer.com/2011/03/groupons-secret-weapon-the-local-advertising-gds.html

1 comments

pinkovor 15 Jahren

Okay, let's say I buy the argument that there is a lot of money to be made becoming the premier "real-time" intermediary between consumers and long-tail small businesses.

I'm not entirely clear on why Groupon is uniquely positioned to become this intermediary. It seems like there are a lot of other national companies already doing business with this long tail (e.g., eBay, Yelp -- not to mention MasterCard, Amex, the big telcos, etc.)

What am I missing? What about Groupon's relationship with these vendors gives it a leg up?

dmpatiernovor 15 Jahren

I don't think it's its relationship with vendors so much as its relationship with consumers. People are flocking to Groupon looking for places to spend their money.