The Times announced digital subscriptions today. Good move.
The pricing - backwards as all hell.
NYTimes.com + Smartphone = $15/month
NYTimes.com + Tablet = $20/month
NYTimes.com + Tablet + Smartphone = $35/month (WHAT?)
First, how does one differentiate the value add between a smart phone and a tablet enough to charge the sum of those parts, not an incremental addition?
Two, if you go with the cheapest print option (weekday) at $14.80 a month delivered to your house, you get all access across all devices.
As one of my friends noted: how could they not look around and be inspired by digital companies that have millions of users on a few dollars a month on drip....but no. They still think of themselves as a print provider. Name another service we pay $15 bucks a month to access from our smartphone.
First, how does one differentiate the value add between a smart phone and a tablet enough to charge the sum of those parts, not an incremental addition?
Two, if you go with the cheapest print option (weekday) at $14.80 a month delivered to your house, you get all access across all devices.
As one of my friends noted: how could they not look around and be inspired by digital companies that have millions of users on a few dollars a month on drip....but no. They still think of themselves as a print provider. Name another service we pay $15 bucks a month to access from our smartphone.
This seems like a print centric decision.