TV's Next Wave: Tuning In to You(online.wsj.com)

4 pointsby kerbenvor 15 Jahren1 comments

online.wsj.com

http://online.wsj.com/article/SB10001424052748704288304576171251689944350.html

1 comments

kerbenvor 15 Jahren

I don't think they get it - no one watches commericals. Most television commercials (with some exceptions, such as during the super bowl) are ignored, skipped, or fast forwarded by viewers as soon as they appear on screen. In fact, most cable companies, Cablevision included, readily dispense DVR's that enable viewers to fast forward through commercials and anything else that is recorded onto them...