How the Nielsen TV ratings work — and what could replace them(io9.com)
io9.com
How the Nielsen TV ratings work — and what could replace them
http://io9.com/#!5636210/how-the-nielsen-tv-ratings-work--and-what-could-replace-them
http://io9.com/#!5636210/how-the-nielsen-tv-ratings-work--and-what-could-replace-them
I can't imagine that this model will hold up. Will the broadcasters eventually be cut out of the equation except for maybe live events?