Crowdbooster (YC S10) Launches Twitter Analytics with a Twist(mashable.com)
mashable.com
Crowdbooster (YC S10) Launches Twitter Analytics with a Twist
http://mashable.com/2010/11/17/crowdbooster/
14 comments
What's interesting about "reach" though is that it seems not correlated with influence, as in the test done by Christakis and Fowler http://edition.cnn.com/2010/OPINION/11/16/fowler.christakis.... So maybe your 1st tweet had much more "impact" (>number of retweets could already indicate that btw) even if much lower reach.
A 2cts idea on impact ('did it resonate with your crowd or cross the board'), staying on twitter (vs. if people did sthg you recommended to do like in their study 'buying a book') could be to see the n degrees of cascade retweets. Ie. if your direct follower retweet that's "level 1 retweets" if some of their own follower retweet "level 2 retweets" etc. to see if there is a cascade effect or not.
A 2cts idea on impact ('did it resonate with your crowd or cross the board'), staying on twitter (vs. if people did sthg you recommended to do like in their study 'buying a book') could be to see the n degrees of cascade retweets. Ie. if your direct follower retweet that's "level 1 retweets" if some of their own follower retweet "level 2 retweets" etc. to see if there is a cascade effect or not.
This doesn't strike me as a particularly surprising insight though and I think any serious twitterers would know this already. I've only written a few blog posts, but when I wrote about something popular (Google Prediction API) it got picked up by MIT's Technology Review. The other ones no one really cares about.
People seem to appreciate context more than raw data. If you can tell them the "whys" so you didn't have to presume, then you've got a valuable service.
People seem to appreciate context more than raw data. If you can tell them the "whys" so you didn't have to presume, then you've got a valuable service.
Sounds good. I've signed up for the Beta. I'm a stats whore, as are, probably, many Twitter power users.
I guess the monetisation is pretty obvious - charge businesses for analytics - though I wonder how they'll tier the pricing. After all, many tiny, broke businesses are very active on social media, so activity won't be a good way to split it...
I guess the monetisation is pretty obvious - charge businesses for analytics - though I wonder how they'll tier the pricing. After all, many tiny, broke businesses are very active on social media, so activity won't be a good way to split it...
Thanks for the interest!
We're starting with just a free version for consumers and one price all for paid users. Our first paid feature is reporting, which at $200/mo makes sense for any business which currently has an employee spend hours compiling Twitter reports by hand. In our many conversations with businesses, we found this to be surprisingly common, and just as painful as you might imagine.
When we add additional paid features, we might add additional tiers of pricing depending on what makes sense for those features, grandfathering in old customers as appropriate. For now and the foreseeable future, there is just one price.
We're starting with just a free version for consumers and one price all for paid users. Our first paid feature is reporting, which at $200/mo makes sense for any business which currently has an employee spend hours compiling Twitter reports by hand. In our many conversations with businesses, we found this to be surprisingly common, and just as painful as you might imagine.
When we add additional paid features, we might add additional tiers of pricing depending on what makes sense for those features, grandfathering in old customers as appropriate. For now and the foreseeable future, there is just one price.
Awesome! I have been using this for a while now and it really lets you look deep at your tweets and understand their individual impact as well as notice patterns in your tweets.
Congratulations Crowdbooster team!
These guys are awesome, they helped a lot of companies out already with their social media optimization.
These guys are awesome, they helped a lot of companies out already with their social media optimization.
Wow, another twitter analytics product... Their customers (companies) should not be solely focused on their twitter reach. I think an interesting feature would be to see the influence that twitter has on Facebook sharing and vice-versa. Besides, how many small businesses's are able to make $200 ROI each month by taking a look at a few graphs which tell them what they already know?
Our initial paid offering is priced based on back-of-the-envelope estimates of how long it takes a full-time employee to manually create the reports we generate, and what these employees are typically paid. For these brands, the benefit they see from social media is quite large, as evidenced by their willingness to spend on dedicated headcount or equally expensive consultants.
It's true that not every business is investing this much in social media now; we think this will change dramatically over the next few years, in part because products like ours will make it more apparent what the ROI from effective social media campaigns can be.
It's true that not every business is investing this much in social media now; we think this will change dramatically over the next few years, in part because products like ours will make it more apparent what the ROI from effective social media campaigns can be.
Been using this ever since I met the guys at Startup School. Awesome dudes, awesome product. I use it daily. :)
Congratulation on the launch. I can't help but make this comment as the first impression I got on the design is that it is similar to a site I know. ( Let me mention that I am no designer). Here is the site http://www.sheamediaco.com/
This looks nice, but why do so many online services have a delay between signing up for a beta and actually getting access? It is incredibly annoying.
The situation would be improved if you could tell me when to expect the invite instead of a vague 'soon'.
The situation would be improved if you could tell me when to expect the invite instead of a vague 'soon'.
Thanks for your interest! And our apologies for the delay in sending out invites.
For us, it's actually really important to let people in slowly. A new user signup is the most expensive event for our infrastructure by a huge margin, since we do lots of queries to Twitter and lots of additional number-crunching behind the scenes. A big, sudden burst of signups, especially if it included several big Twitter celebrities, would result in a bad experience for everyone. We've been getting a very healthy number of signups so far, but we will try to invite everyone in within the next couple weeks.
For us, it's actually really important to let people in slowly. A new user signup is the most expensive event for our infrastructure by a huge margin, since we do lots of queries to Twitter and lots of additional number-crunching behind the scenes. A big, sudden burst of signups, especially if it included several big Twitter celebrities, would result in a bad experience for everyone. We've been getting a very healthy number of signups so far, but we will try to invite everyone in within the next couple weeks.
Thanks for the reply. I understand the need to index and pre-process the data, but 'within the next couple weeks' is good to know, vs a vague 'soon'. I look forward to it.
"signup" is not signup. this is just collecting your email. not giving you access to the apps.
Sweet, congrats to Ricky and the team!
The graphs look great (and actually useful). Does anyone know what they're using to make them?
Congrats guys! Looks great.
Crowdbooster.com SEO is all wonky. First result for crowdbooster: blog.crowdbooster.com. Second result: a URL with GA cruft. Third result: specific blog post. Then nothing.
edit: Oh, on their homepage it says they changed names from Conversely to crowdbooster on three days ago. Maybe things haven't had time to adjust.
edit: Oh, on their homepage it says they changed names from Conversely to crowdbooster on three days ago. Maybe things haven't had time to adjust.
domain: crowdbooster.com
created: 11-Nov-2010We just moved to the crowdbooster.com domain (formerly converse.ly) and re-did our landing and about pages in the past few days; SEO is definitely something we need to look at soon. We're loyal GinzaMetrics (YCS10) users so that should help us fix everything pretty well!
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http://twitter.com/paulg/status/27959363780
got a large number of retweets but had a comparatively small total reach because it was retweeted mostly by hackers, who didn't have many followers. Whereas the retweets of this one
http://twitter.com/paulg/status/25998745559
generated a much larger total reach, presumably because it was about Twitter itself, and thus was retweeted by some community insiders who had lots of followers.
Maybe my experience is unusual because I happened to start using both at the same time, but I couldn't imagine using Twitter without Crowdbooster.