Why Nokia does not need a "Finnish Steve Jobs" to lead a turnaround(customer-experience-labs.com)
customer-experience-labs.com
Why Nokia does not need a "Finnish Steve Jobs" to lead a turnaround
http://www.customer-experience-labs.com/2010/07/25/why-nokia-does-not-need-a-finnish-steve-jobs-to-lead-the-turnaround/
2 comments
Nokia's problem is that the smartphones lack coherent overall design. They are just a bunch of random features glued together.
What is needed is not a "Steve Jobs" but a guy who can design a smartphone with a good, overall usability experience. And get rid of unneeded features to keep it simple.
It must be one guy with a clear vision, not a bunch of committees and engineer groups trying to make democratic decisions, with the added bonus of financial ppl crippling the product by reducing RAM and CPU etc.
What is needed is not a "Steve Jobs" but a guy who can design a smartphone with a good, overall usability experience. And get rid of unneeded features to keep it simple.
It must be one guy with a clear vision, not a bunch of committees and engineer groups trying to make democratic decisions, with the added bonus of financial ppl crippling the product by reducing RAM and CPU etc.
The main lesson for Nokia should be to ditch the OS and software business. It's easy to realize that they DO have a nice hardware offering, something that people pay -- and go with the Android as they can still charge the same price for the phone.
Latest symbian-based phones are not that stable and snappy anymore (primary reason for people choosing Nokia), and it's very hard to fit into the OS competition landscape with memo as third player.