Apple’s New Campaign: 4 Ads About iPhone 4 Video Calls(mashable.com)

2 pointsby davidedicillovor 16 Jahren4 comments

Apple’s New Campaign: 4 Ads About iPhone 4 Video Calls

http://mashable.com/2010/07/11/iphone-4-tv-ad/

2 comments

mx12vor 16 Jahren

Somewhat weird to me, they really don't feel like an Apple commercial to me. Why isn't Apple talking about its speed, the camera/video recorder, or the "retina" display... Maybe they are trying to make the whole family interested in getting one, or maybe it because everyone still compares every new phone to it so they really don't have to rehash its technical merits. That means they can show off its emotional appeal.

Kejistanvor 16 Jahren

Apple's advertising has never been big on hashing out technical merits.

slantyyzvor 16 Jahren

Not recently, that is.

Remember when they advertised how powerful the PowerPC was? I think there was a tank in the ad, implying the chip was so powerful it was weapons grade.

DjDarkmanvor 16 Jahren

I wonder how they have signal when they hold it like that :)