Amazon Launches Native Shopping Ads(affiliate-program.amazon.com)

3 pointsby nickreesevor 9 Jahren1 comments

affiliate-program.amazon.com

https://affiliate-program.amazon.com/promotion/landing/NativeShoppingAdsPromotion

1 comments

This seems pretty interesting considering that they just slashed their affiliate commissions across the board.

It appears to me that by slashing commissions, then offering a bumped up commission rate temporarily if you install these native ads, they're shooting for more lock-in with their affiliate base.

Interesting strategic play, I still have no idea why affiliates would want to put all of their eggs in the Amazon basket after they slashed the rates like they did.

Edit: a word.