I have a question regarding WebMD and it's good financial performance. WebMD is a publishing company similar to (in a sense) the Old School Magazine publishers. However in a time when other content producers are loosing money continuously, WebMD seems to earning quite handsomely?
http://finance.yahoo.com/q/pr?s=WBMD+Profile
Can you help me understanding reasons for it:
Here are my guesses
1: Unlike other publishers WebMD reviews it contents from a certified doctor
hence people are more likely to trust it over mom and pop blogs.
2: A real good SEO job, since for nearly any health related term it is one of the top few results.
3: Web focused content development, unlike other companies which are still focusing on print media.
4: A niche market and first mover advantage. ( WSJ, Newsweek have many competitors)
5: Aggressive nature of advertisers. Most of the advertisers on WebMD seem to be drug companies which spend significant amounts on advertising, and WebMD represents a perfect platform to reach out to potential consumers?
Also in light of potential competitors like HealthLine (a focused semantic search engine) receiving VC funding. Is content aggregation a good idea as far as healthcare related information of internet is concerned?
http://deals.venturebeat.com/2010/04/26/healthline-funding/
These are few reasons I could come up with.
Please Comment!
http://finance.yahoo.com/q/pr?s=WBMD+Profile
Can you help me understanding reasons for it: Here are my guesses
1: Unlike other publishers WebMD reviews it contents from a certified doctor hence people are more likely to trust it over mom and pop blogs.
2: A real good SEO job, since for nearly any health related term it is one of the top few results.
3: Web focused content development, unlike other companies which are still focusing on print media.
4: A niche market and first mover advantage. ( WSJ, Newsweek have many competitors)
5: Aggressive nature of advertisers. Most of the advertisers on WebMD seem to be drug companies which spend significant amounts on advertising, and WebMD represents a perfect platform to reach out to potential consumers?
Also in light of potential competitors like HealthLine (a focused semantic search engine) receiving VC funding. Is content aggregation a good idea as far as healthcare related information of internet is concerned? http://deals.venturebeat.com/2010/04/26/healthline-funding/
These are few reasons I could come up with. Please Comment!